Working behind the scenes in the UK, France, Italy and Japan, Souvenir has been responsible for some of the most talked-about productions in recent years – the Fuzzy Felt backdrop for Stella McCartney’s 2008 Paris show, designed by Jake and Dinos Chapman, the crazy golf course for her London show the same year and the Kate Moss Pepper’s Ghost for Alexander McQueen in 2006. There, using a 19th century optical device, the supermodel’s ethereal image was projected onto a glass pyramid, setting the tone for a show described by a leading fashion editor as ‘unbridled spectacle.’